WE MADE A PRIDE CAMPAIGN: Rainbow Labs Youth Partner with Clear Channel!

Some major news happened this past month— Rainbow Labs youth created their own Pride Campaign!!

We were fortunate to team up with the digital advertising company Clear Channel to celebrate Pride Month in a very intentional way.

Four talented students across our programming, from Storytelling to Leadership Lab, participated in a five-week creative program focused on OOH design fundamentals, from concept development to visual storytelling. The program was facilitated by Clear Channel Art Director Daniel Herrera.

Over the course of the planning, they built the “Sparkle With Pride” campaign. An initiative that celebrated individuality, self-expression, community, and the embodiment of queer and trans joy.

During the entire month of June, the “Sparkle With Pride” campaign ran on clear channels and digital billboards nationwide.

But before the campaign ended, we decided to see the initiative in action, in Inglewood.

We’d like to thank Clear Channel for inviting our youth to collaborate on this project and for inspiring them to think big and bold this Pride season!